It is entirely understandable for a restaurant owner to be resistant to making changes to the menu. After all, many owners build the reputation of their restaurant from the uniqueness of their menu, and making changes to be more exclusive could end up discouraging long-time patrons. However, as time goes by, restaurants who are more flexible – such as the kosher restaurants in NYC – are beginning to edge out the competition, making it more challenging for those who are unwilling to make any changes.
While there are advantages to having a static menu, it would still be a good idea to look into a more flexible business model. Here are just a few things that a restaurant can benefit from when they are less resistant to change.
You are able to attract the other half of the crowd
Unfortunately, the existence of allergies will always ensure that a percentage of people who could very well be potential customers will be unable to eat certain recipes on a menu due to ingredients. For example, a restaurant dedicated to seafood will likely have trouble maintaining a strong user base as most seafood tends to have allergens – which has slowly but surely affected much of the population.
By becoming more flexible and willing to add healthier options to your menu, you will be proving to your customers that your restaurant is inclusive, allowing people with allergies to enjoy your food without worry.
Your restaurant will benefit in social media circles
Even if it might be tempting to stay with your tried and tested menu, you will get more than you bargained for when you prove to your patrons that you are willing to make changes. After all, it can take only moments for the word to spread on social media that you are willing to update your menu based on feedback. It is one thing to be more inclusive, and it is another story entirely to be known for being inclusive. You can help spread your popularity by maintaining an active social media presence and listening to the feedback of your supporters.
You are future-proofing your restaurant
Last but certainly not least, you will be setting a beneficial standard, ensuring that your restaurant knows how to change with the times. While some restaurants might end up being left in the dust, the fact that your establishment is flexible means that you can take advantage of trends. While some might think that it takes away their identity, you can maintain what makes your restaurant special while being flexible. You can even take advantage of a few themed events if you are set on separating your restaurant from the rest of the pack.
Sometimes, learning how to adapt to a situation is often the better choice compared to sticking to your guns. While it is possible to raise popularity by the uniqueness of your menu, being inclusive is by far the more straightforward method to guarantee success.
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