Introducing the actionable, play-by-play of a deal as it happens.
Beginning today, B2B Salespeople no longer need to live in a database. Up until now, instead of working deals, they’ve wasted their time recording them. CRM sales software tracks companies’ pipeline but what sales people want is to get out there and sell.
We’re launching first for companies who either use Salesforce (Pro or above) as a CRM database or who want to use Crushpath as a standalone solution. Be sure to to sign up for a free trial of Crushpath at www.crushpath.com
So what is Crushpath?
Crushpath is a new way for Salespeople to control a deal from lead to close. It changes the Sales software game by delivering the play-by-play of a deal as it happens.
Crushpath gives salespeople one place where they can see and do everything they need to get the deal done. We filter out all of the noise and provide context for everything that is happening around a deal, pulling relevant information from your email, LinkedIn, News, Files, Notes, CRM or Marketing Automation Software, and giving it to you in a seamless, actionable, chronological format you can use when it matters most. What you see is a story unfolding in front of you. What you get is control.
The heart of the product is a Crushpath, which keeps you focused on the deal action as it’s happening in front of you. Today the moving pieces around a deal have no context and are scattered across many places and systems–not just the CRM database. Crushpath brings those pieces together and organizes them into an easy, chronological way so you can work on them with your teams and with your customer. On one side of the Crushpath is the collaboration between you and your deal team. On the other side, is all the explicit and implicit interactions between you and your customer.
This single view allows Salespeople, their teams, and management to have an easy, progressive format and to immediately act on all the action, all without having to jump across internal systems and the web. Companies now have one place for the qualitative evolution of their business, from lead to close. A way to easily keep the eye on the ball while automatically keeping the CRM pipeline system up to date.
Like Ben Horowitz recently posted, race car drivers are taught to ‘focus on the road, not the wall.’ In our case, we focus salespeople on the deal road, not the retrospective ‘wall’ of contact records.
Private Customer Sites
Let’s face it: It’s hard to get a shot with prospects. For the last 20 years, Sales reps have had the same two tools to try to get a shot: email and the phone. That changes today. Now, from right within the Crushpath of a deal, Salespeople can put a completely new type of foot forward.
Private Customer Sites are a “third place” in between the seller and the buyer that streamline everything–images, videos, files, ROI numbers, news, company blurbs, links, logos– into one, private, personalized site that allows prospects to quickly get the value and have the chance to quickly interact with the seller.
Anytime a buyer takes action on the Private Customer Site– opens it, clicks on a link, request something or begins to communicate to you– it shows up in the Crushpath of a deal. Salespeople know if the site has been opened and which of the content is most valuable. That helps Sales and Marketing know where to pay attention, and what’s working and what’s not. Once a customer is engaged, Customer Sites evolve to be the single destination for the buying and selling team to collaborate together through the life of the deal.
Management wastes as much time trying to have their team follow their process as Salespeople waste trying to follow it. With Crushpath Coach, Sales Management and Sales Operations can automatically deliver the latest required actions and the assets that go along with them– just-in-time. Those parts of the process only show up when it makes sense based on where the deal is in its progress. Management can also provide their own deal-specific coaching suggestions for actions that might advance the deal along as well as communicate things like SPIFF promotions and other incentives.
Today we also announce two important Partnerships
Our single people criteria at Crushpath is that we work with GNAKs (good-natured ass-kickers). The same goes for our partners. We’re proud to have a group of partners and investors that couldn’t be more iconic of those attributes.
Crushpath is integrated with Box so that Salespeople always have current marketing materials at their fingertips (read their post about our partnership here). Any activity that occurs on files also shows up in Salespeople’s Crushpath. Box is reinventing how the world uses business content. Box was founded on a simple, powerful idea: people should be able to access and share their content from anywhere. Since 2005, Box has helped more than 10 million individuals, small businesses and Fortune 500 companies do just that. Box wants to reinvent what businesses can do with their content through Box’s content sharing platform, made for a new kind of worker, a new kind of workplace and a new kind of IT.
Crushpath also integrates with Evernote. Now when Salespeople take a note on a deal, it is saved in Crushpath as well as in Evernote, so that Salespeople always have access to important text notes, pictures and audio– no matter where they are or how they want to access it. The goal at Evernote is to help the world remember everything, communicate effectively and get things done. From saving thoughts and ideas to preserving experiences to working efficiently with others, Evernote’s collection of apps make it easy to stay organized and productive.
Phil Libin, CEO Evernote, also joins Crushpath’s Advisory Board.
Ask yourself: Shouldn’t your Sales Software ABC?