As a real estate agent, it’s your job to help people buy and sell properties, and it’s also your job to be a salesperson. In order to make money, you’ll need to come up with clients yourself. However, as simple as it might seem to find clients, the truth is that it can be quite difficult.
There’s plenty of competition out there, and not everyone is receptive to the same marketing strategies. A lot of real estate agents get disheartened when they first start out because they realize it can be rather difficult to find clients. Don’t lose hope, however. Here are some of the best tips for finding clients for your real estate business.
Start With Your Network
The best place to start is with what you already have. It helps to reach out to everyone in your network and let them know that you’ve begun working in real estate. Leveraging your network on Facebook or email is a great way to find your very first clients.
Talk to the people that you already have in your network, and if they’re not looking to buy a property, they may know someone who is. Don’t be afraid to be vocal about your new real estate endeavor. Most of the time, people are more than willing to help you get started off on the right foot.
Send Out Marketing Materials
Although there is something to be said for the effectiveness of social media marketing and email marketing, there is still great value in traditional snail mail marketing methods like sending out postcards. Rather than sending out marketing materials to strangers, focus on interested leads and people in your network. Although it may seem like it’s worth your time marketing to strangers, the truth is that it may be a waste of your resources. You’re better off getting a list of qualified leads to market to so that you aren’t wasting your time or theirs.
Optimize Your Website
In today’s real estate world, one of the first things that people do when they’re looking for a real estate agent is to perform a Google search. Ideally, you want your name to come up as one of the 1st results in your area. You can do this by optimizing your website through SEO techniques. Make sure that you’re using the right keywords, and offer quality material that shows Google you’re a qualified choice.
If you can manage to make Google your friend, a huge portion of your clients will come from the internet.
Networking in person is a great tool, and so is online networking. Platforms like Facebook often have real estate groups full of people looking to connect with real estate agents. It helps to be as active as possible in the group and offer any advice when you can. The more credibility you can give yourself, the more that people will be likely to hire you for your services.
By applying these methods and staying persistent, you should become a pro at finding real estate clients in no time!