Following SEO best practices is essential for any business with an online presence. If you’re new to the world of search engine optimization, it’s something that can seem daunting to learn about and get to grips with. While it might take a while to become familiar with all the things you should be doing, it may be easier to first figure out what you definitely should not be doing.
There are certain SEO mistakes that businesses make all too often. The good news is they’re easily avoided. You just need to know what they are.
Read on to learn about some of the most common mistakes businesses make when it comes to SEO campaigns and different types of SEO content. As well as how your business can avoid them.
Lacking a Clear Strategy
Even if you do know a little bit about SEO, and you’ve begun to implement what you’ve learned in your online presence, all of your SEO marketing efforts will be for naught if you don’t have a clear strategy in place. You need to have goals in order to be able to measure how effective your SEO content is. Do you want to attract leads, educate your customers, or increase engagement?
Only Focusing on One Type of SEO
Did you know there are different kinds of SEO? When you hear the term SEO, you’ll maybe think of things such as Keywords, but this is only a part of the story. In fact, there are three different types of SEO, and each one is important in your overall SEO strategy.
Technical SEO refers to things such as the architecture and load speed of your website. On-page SEO would be things like the content on your website and how it’s tagged. Off-page SEO, meanwhile, focuses on things like backlinks.
Not Being Location Specific
Especially if you’re a small business, failing to sprinkle mentions of your location (and the locations you serve) throughout your website is a big no-no. These days, an overwhelming amount of websites are found through online searches with the stipulation “near me”. If you want such people to be able to find and use your product or service, you’ll need to make it clear to search engines where you’re based.
Forgetting to E-A-T
A few years back, Google came out with a new acronym to describe the things that it values in a website. It was called E-A-T and this stands for expertise, authoritativeness, and trustworthiness—these are some of the things that Google looks for when determining how good the quality of a given site is. When you’re creating content and optimizing your website, keep this concept in your mind, because having your site score points in these three areas will impact how well your SEO efforts will work.
Avoid These SEO Mistakes and More
Now that you’ve learned about some of the most common SEO mistakes, you’ll have a much easier time avoiding making them yourself. If you think you could really use some help, it might be a good idea to hire the services of an SEO expert from the marketing industry. You can also check out the rest of our site for further tips and tricks now.