There are infinite ways to approach the concept of digital marketing. And regardless of your industry, you have to figure out which of those ways gives you the best return on your investment. You’re always aiming for the most significant net present value of any project, and that is especially true when it comes to promotions and advertising. So one of the ways that you can approach your next advertising push is to market to your client’s sense of time.
There are a few ways you can do this. You can tell them that I’m benefits of proper shipping as your company does it. You can convert them into your sales funnel in a way that suggests immediacy is valuable. Or, you can figure out their cultural background. Instead of applying your sense of time to them, you can adjust your advertising and promotions to mix with what fits them and their demographic, especially if they come from a different background than you.
Benefits of Proper Shipping
One of the big time wasters in any operation comes from shipping. If you concentrate on freight loading and unloading, you can benefit from more efficient turn-around times to your clients. If you’re trying to sell your product or service as competitively advantageous, then tight shipping times are enormous. All other things being equal, if you can get what you are selling to your client quicker, that means you get paid faster, and that means your client is happier because they have their resources on hand sooner.
The Immediacy of the Sales Funnel
Once you’ve established your sales funnel, there are many different ways to Institute it up and down your management chain of command. If you specifically look to improve your sense of immediacy in the funnel, that bodes well for converting clients from one stage to the next. There are a few different ways to use time in this regard. One of the easiest ones is to mention that a certain deal will only be available for a specific time. That will trigger a potential client’s sense of needing to make a decision sooner rather than later.
Respecting Different Cultures
Different cultures have different values when it comes to time. For example, Americans tend to be obsessive about being on time. If you know you are selling to someone who is part of the American culture, make that part of your marketing plan. However, people in certain European countries are much more apt to want to feel relaxed about deadlines. If you know that there is this discrepancy in advance, you can shift your marketing plan to create much more flexible time schedules, and that will create a better bond between you and your client.
