Since the panic of COVID-19, many shops have closed their doors. But, online shopping has not closed, actually more people have been shopping online more than ever. If your eCommerce site isn’t seeing the business you feel it should be then you’re in for some trouble. Whether you’ve had your site for a while or you’re a newbie who’s on to a fresh start—these five tips will be sure to help you gain some new customers.
1. Make your website eye-catching.
The first thing you need to do is ask yourself if your website has an appealing taste to it. Ask some of your friends, family members, or have your employees take a poll—better yet have some of your customers take a quick survey. The design of your online store is a crucial part of having customers shop at your site.
Think about an unappealing store while you’re in the mall. Now you wouldn’t go shopping in that store, would you? The first impression is real and they count for everything when it comes to an online business. If your website doesn’t attract customers than it is time to have a makeover. Create something tasteful but make sure to keep it professional.
2. Great customer care.
One thing customers tend to talk about is how helpful a brand’s customer service was. Make sure that you have the best in the business with Bright Pattern’s cloud-based call center. The company’s omnichannel cloud-based software is the best that money can buy.
They are the only innovative company that is currently using an omnichannel platform. Most companies are still performing with multichannel software. The best benefit of Bright Pattern’s software is that customers can begin their conversation on one channel such as voice, video, or on a digital channel such as email, SMS, or mobile messaging apps. Multichannel software does not have this benefit. Be sure to grab the best customer service software in the business.
3. Look into OKR software.
OKR stands for objective and key results and you will need this in order to succeed in gaining new clients for your company. With OKRs you will be able to set up objectives and what the key results will be out of achieving those. With this strategy and results platform, you will be able to quickly align to see the results you would like out of your organization.
Companies such as Microsoft, Cisco, Comcast, and Malware Bytes all use this technology to stay one foot above the competition. You will want this software to get a clear picture of how you will gain more customers for your eCommerce store.
4. Good reviews and ratings on your products.
Not only does reputation mean a lot—good reviews and good ratings for the items you sell go a long way for gaining new customers. Customers tend to become drawn toward the product that has 20 positive comments over the one that has zero comments—even though the two products share no differences. You will want to encourage the customers who are satisfied with your products to leave a good review and a good rating. If you can get your customers to do so you will be surprised how much your sales will boost.
5. SEO and social media are still (and most likely always will be) relevant.
We have three words you want to remember—Search, Engine, Optimization, or SEO for short. SEO has been known to have the best return on investment or ROI for eCommerce websites to date. You will want to research the keywords that are being used by most customers to find your products and ones similar to yours. Then, you will want to speak with someone who is familiar with SEO software and tell them what keywords you would like your website to link back too. You will want your website to be at the top of search engine results because they are responsible for most customers getting acquainted with the finding of your product.
Another effective way to gain some new customers is by gaining a social media presence. You will want to get on every platform of social media you can find and create profiles. These platforms include Facebook, Twitter, Instagram, Reddit, and anything else you can find. You’ll want to make profiles for your business and begin to network through them to get a customer following. Many businesses have been known to increase their sales after they began a social media campaign.
