If you aim to attract brand new customers, it’s well worth putting new marketing strategies into action. If you’re interested, simply continue reading to discover a few big marketing tips, which will increase your customer base and your profit margin.
Big Marketing Tips To Put Into Action:
1. Reward your past customers for their business by offering exclusive gifts or offers
One way to convince past customers to spend their money with your business again is to send your past customers free samples or to send them an email, with an exclusive percentage discount off their next purchase.
2. Offer free gifts with purchase
You may want to run an advertising campaign, which promises customers a free gift with every purchase over a minimum amount. As most individuals can’t resist a free gift. If you’re interested in this particular idea, you may want to advertise your free gifts on social media sites such as Facebook, Twitter, and Instagram.
3. Consider paying popular social media influencers to promote your goods or services
If your business’ social media accounts have a limited amount of followers and likes, you may want to consider reaching out to popular social media influencers, who will be able to promote your business, in exchange for a one-off payment. Just be sure to pick influencers such as bloggers and vloggers whose personal brand fits your brand.
As an example, if your business is an online boutique which sells trendy clothes, jewelry and accessories, it’s well worth reaching out to fashionistas who boast tens of thousands of Instagram, Twitter and Facebook friends and followers. As if they post photographs of your products on their popular social media accounts, your products and business will be exposed to an audience of thousands of potential new customers.
If you’re keen on this particular idea, you may want to give your chosen blogger a unique code, which they can give to their followers. Which will give their followers a small 10% discount on their first purchase.
4. Hire a booth at an applicable trade fair or expo
One way to promote your business to book a booth at a local trade fair or expo. As an example, if your business sells jewelry, you may want to book a booth at a wedding expo or at a women’s expo. Whilst if your business sells travel related products such as luggage, you may want to attend as many travel expos as you can, in order to expose your products to new customers.
Also make sure to provide booklets which feature your top selling products as well as business cards, so potential customers can make their first online order at their own convenience. As in today’s day and age most individuals will want to conduct their own online research, before making a purchase.
5. Consider giving your website an overhaul
One way to encourage visitors to your website is to pay for a professional web designer to overhaul your primary website.
So if you’re interested in overhauling your marketing strategies, make sure to implement at least a couple of the fool proof techniques listed above.