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Life Tips for Personal, Financial and Business Growth

Maxwell

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What is on-page SEO?

Over the past number of years, the rules for on-page SEO have changed significantly as Google makes the attempt to ensure that they’re providing the best results. Currently, a standard search result page displays pages that don’t necessarily have the exact match query—or keyword—in their title tag or meta description.

Every SEO strategy is centred on ranking as highly as possible on the search engine results pages. To make this happen, web designers and digital marketers all try to design as well as develop a website which will appeal to Google’s secret algorithm which changes on a frequent basis.

Google’s algorithm looks at a number of issues when determining the ranking of websites. These can be divided into two categories which will determine the ranking of your website:

  • On-page factors, as well as
  • Off-page factors.

In this article, we’ll take a closer look at on-page SEO.

The term ‘on-page SEO’ refers to the practice of optimising specific web pages in order for them to rank higher as well as earn more appropriate traffic in search engines. ‘On-page’ refers to both the content as well as the HTML source code of a page which can be optimised.

Make your website accessible to search engines

If a search engine is unable to find your website, you mind as well not bother with optimising your site at all. So, before you take any other action else, make sure that your site is crawlable.

If you are making use of a content management system (CMS) such as WordPress, it is possible to quickly double-check that your website is crawlable by logging into your WordPress portal and selecting ‘Privacy’ under the Settings tab. When you have accessed the privacy settings ensure that you’ve selected the ‘Allow search engines to index this site’ option is selected. You’ll find this option under the heading of Site Visibility.

Confirm that your website is being crawled by logging into Google Webmaster tools and checking this way.

Include your keywords in the body of your text

Do this at least four times. If you need to rearrange your keywords in order to make them fit into natural text for better flow, do so. Google is becoming increasingly contextual. This means that a strict keyword string is not required for all four instances.

Make sure that all images have alt tags

If you have images, ensure that your keywords are in the alt tags. In addition, name the image in order to match your keywords, for instance keyword.jpg.

If there isn’t an image in your blog post, think about inserting one as this will assist you to rank highly and can dramatically enhance the readers’ ability to remember the information.

Use exact keywords in the page title

The page title is what is displayed in the tab of the web browser that you are making use of. If you hover over the tab, the full page title should be displayed.

Preferably, have your page title set to: “Exact Keywords | Your Brand Name”. It’s best practice to make use of your exact keywords and utilise these at the front of the title text.

Be descriptive in your meta description

The meta description appears after the title of your page in the search engine results pages. A great meta description can improve the search traffic which is directed to your site. It’s also essential for your keyword to appear in your meta description. In addition, the description must not exceed 156 characters in length.

As you can see from this article, on-page SEO is about more than just putting a few keywords into meta tags. Proper on-page SEO is about fulfilling digital search intent as well as giving searchers what they want. This is the most essential step. If you don’t get this right off, no amount of optimisation will assist you with getting the rankings that you want to have for your website.

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Why Startups Should Care About Fraud as Much as Fundraising

Fundraising for a startup company is something that leads to a lot of excitement overall. Everyone is anxious to see what they are able to bring in, and it can all happen very quickly.

At the same time, startups also need to be worried about potential fraud. Whenever there is a new money coming in, there is a chance that some shady things can happen with finances.

Where is the money coming from?

It’s always a good idea to work on fundraising in a way that makes the most sense. Instead of getting money from a bunch of different sources and not really monitoring everything, it makes more sense to have a good tracking system so that everything is accounted for.

When startups are raising money and fundraising, money can be coming in fast and furious. It’s overwhelming, and a bit tedious, but tracking numbers is always recommended.

Look for fraud warning signs

If money is not always accounted for, it makes sense to look into things sooner rather than later. The last thing a startup company wants to do is find out later that they lost a lot of funds, and it could’ve been avoided early on if records were kept.

There is this common thought of trying to make money quickly, and some people will do whatever it takes to do that and reach those expectations. It’s a challenge to keep everything in perspective, and to even check whether or not certain things are done correctly.

Trusted brands and companies

One way to avoid fraud is to work with companies that have great track records already built in. They will authorize money for individuals and handle most of the complicated things that most people don’t want to deal with. Since all transactions and a log of money coming in and out is easy to monitor online, it makes it very easy as well.

Idea theft

It is important to have a bit of a start on a new idea when launching a new company. If it is a brand-new idea, someone else can take the idea and run with it. Make sure that it is built out to a certain degree before starting to do a lot of fundraising and giving the idea away. There are a lot of people out there who try to pounce on ideas and become first, as soon as they hear about it.

It’s best to keep everything a little hush-hush until a decent amount of funding is put together. Also make sure that a prototype is ready to go, because otherwise it’s not hard to catch up and make up ground.

Getting finances in order

With so many different options out there, it’s sometimes hard to figure out which companies can be trusted. iAdvance Now is one company that has gained a lot of notoriety in the last few years for its ease of acceptance. A person can apply online and get funds they need for a startup company in a matter of one business day.

Image result for iadvance now

As far as fast money is concerned, iAdvance Now is a company that stands out in a big way. They know what it takes to create a customized solution for every single business.

 

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7 Things to Keep in Mind for Your Startup Company

The life of an entrepreneur is filled with excitement and everyday challenges. In addition to being proficient in your industry of choice, there are many things you should take into consideration when it comes to pursuing success with your startup company. To help give yourself a boost when it comes to starting things off on the right foot, take a glance at the list provided below.

Find the Right Employees

Acquiring the right staff is one of the keys to building a strong foundation for your company. Place heavy emphasis on the importance of applications and devote time to honing your interviewing technique. Use recruiting software to give yourself an edge when it comes to sorting through candidates.

Find the Right Tools

You will want to make sure you have the right tools at your disposal to help increase your potential of success. Go out of your way to determine what products and services you will need when it comes to establishing the foundation of your business. In addition to tangible products, you will likely require the services of a multitude of professionals, such as those who can help you formulate a strong business plan. Determine the priority levels for the different tools you will need alongside the cost of each to help establish when they should be acquired and how. Before you go to launch your company and start working with consumers, you will want to ensure you have everything prepared first.

Have Passion for Your Work

To do well with your startup company, you will need to be willing to devote almost all of your time to pursuing its success. Make sure you are passionate about the industry you are looking to get involved in. You will want to love the sort of work your field entails as you will be spending all of your time engaging in work and research that is associated with it.

Demonstrate Your Value

Go out of your way to build your personal resume as an entrepreneur. This will help demonstrate your value as a leader which will positively impact your company’s reputation if done well. To help get your name out there, you will want to go out of your way to make yourself visible to others within your field. Look for opportunities to write guest blog posts for prominent blogs in your industry. Attend conferences and, if possible, look to get involved with speaking opportunities for similar meet-ups.

Create Content Frequently

Another way to help boost your value as a leader and positively impact your company’s reputation is to become an avid content creator. By creating content that is relevant to your field, you will demonstrate your proficiency in addition to having a method to attract more consumers to your brand. Content creation is an excellent way to broaden your audience. Look to implement content creation for a variety of media methods such as video and print media. By putting more content out there, you will also help increase the awareness of your brand which will ultimately attract a larger audience over time.

Always Look to Network

Always be mindful of the importance of networking. Take advantage of opportunities to meet others within your field by attending conferences, expos and other industry gatherings. Keep in mind that you might meet others who may be able to provide beneficial business insight when you are out and about during morning errands as well. Always keep your business card on you and conduct yourself as a professional regardless of whom you are speaking to and where you are.

By keeping these tips in mind, you can help prepare yourself and your startup company for success.

 

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Why is Public Life Insurance an Essential Need For All

Imagine you are providing a service to your customers on behalf of a business and you unintentionally have slipped up somewhere. It maybe an injury to the customer or their property; you will be immediately held liable for the damages. This is when one needs public liability insurance. Public liability insurance is the insurance that makes sure that you and your business are protected against such claims. For people who tend to meet customers on regular basis, they should have public liability insurance.

What if a third party is affected on job?
As a matter of fact, not many individuals do look on to public liability insurance as a need for their business. Public liability insurance is a necessity for all those service providing businesses that involve risks associated with them. You, as an entrepreneur, must take into account all such risks as they can be extremely hazardous for your business. The third party that is affected by the business’ or its employees act might not just let it go. They will make sure that they take strict actions against your organization. This might lead to regular trips to the lawyers and courts in pursuit to settle the case with minimal financial loss. However, in case of having insured with public liability, in case any mishap happens, you or the business would not be liable to cover up any such costs. The liability would cover all the costs that have been incurred in the case. You can get to know more about public liability insurance cover, here.

Would public liability insurance only work with third parties?

Now that we have concluded that public liability insurance would cover all the expenses if a third party has been harmed, one of the question that emerges here is that do the company’s employees and staff also have the right to file in a claim. Well, the answer to this is No. Since the name itself says, Public liability insurance, it is solely accustomed to public out there. The employees of an organization cannot cover any expenses under the umbrella of public life insurance. The company will be responsible for any such action.

How to arrange public liability insurance?

The first and foremost thing that a business owner should do is to realize if the business needs public liability insurance or not. In case the business requires you to work in various conditions that are not ideal and include high risk for any body damages, then it is advisable for the business to have public liability insurance under their belts. Once you have realized this, the next thing is to arrange a meeting with an insurance advisor. Make sure to diversify your options by asking more than one insurance company so that you have a good idea of the current rates going in the market. In addition to this, there are various policies that cover different things under them. Once you get an idea of all, you will be in a better position to access which one suits you the most.

Join the discussion on this topic with Go Big Always by visiting our contact page.

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5 Questions To Ask Yourself Before Starting A Business

You’ll have conversations with a lot of people before you open your own business. You’ll definitely speak to your family and your partner to ensure that you have their full support. You’ll speak to the most knowledgeable and honest of your friends, who’ll help you to sound out your idea and decide whether it’s a worthwhile pursuit. You might even speak to other business owners you know and get some starter tips from them, so you don’t start off on the wrong foot and doom your new venture before it’s even got out of the starting blocks.

There’s one more conversation you should be having before you make the decision to cut your ties with your current job and strike out on your own in the world, though, and that’s a conversation with yourself. There are some questions only you can answer, and you owe it to yourself to look yourself in the mirror and answer them before you proceed to the execution stage of your carefully-written business plan. Without any further ado, here are those questions.

“Do I Know My Boss’s Job Inside Out?”

Almost everybody reading this will have thought at some point that they know their job better than their boss does, and that they could outperform their boss in the same role. Some of you will have been correct in that assessment. Thinking you could do your boss’s job and knowing you could do it are two different things, though, and much of the time we don’t get to see everything our boss does – we only get to see the parts that affect our own job. The only way to know whether you’re better than your boss is to do your boss’ job. If you’re starting your own business, you’ll almost certainly be taking on all the responsibilities of your current boss has, and perhaps even your boss’ superior, if such a role exists. If you don’t have any experience of managing budgets or people, you’re not ready to start your own business, no matter how skilled you are. Get promoted first, get the experience, and then branch out.

“Is My Business Idea Future Proof?”

How well do you understand the current trends within the business area you want to work in? More importantly than that, how well do you understand what’s likely to change with those trends in the future? A sudden change in technology could make your business obsolete overnight. Twenty years ago, opening a casino was a surefire way of making money. Now, physical casinos don’t make as much money because mobile slots websites or their sister sites offer players more choices, and often better chances of winning, too. The internet existed twenty years ago, and so the creation of mobile slots should have been foreseeable. When the internet arrived on mobile phones, mobile slots were obviously round the corner, but many companies still didn’t heed the warning. A few years from now, it might be the case that vegas slots are replaced by virtual reality casinos. What future technologies could impact your business, and how do you propose to mitigate those risks?

“What Problem Does My Business Solve?”

Great businesses solve problems that exist either within a service, or within wider society. All the best start-up companies of the past ten years have been solutions to problems. What problem does your business solve? It doesn’t have to be a major problem – for example; a low-cost travel company would solve the problem of some people not being able to afford to travel. For the customers of that company, cheap travel would be a must, and the company is the only place they can find it. Without a problem to solve, there’s no need for your company to exist at all. Whatever you’re selling – whether it’s a service or a physical product – there has to be a target group of customers who will view it as a ‘must-have.’ If it’s only a ‘nice to have’ your business idea probably isn’t strong enough, and you’ll likely find you don’t attract enough custom to keep the business running.

“What Am I Willing To Sacrifice To Make This Work?”

Running a successful business is enormously rewarding. Getting a business to the point of being successful is enormously difficult. Unless you’ve had the greatest business idea in the history of the world, and have an immediate route to implementing it, you’re going to have to work harder than you’ve ever worked in your life to get there. This is inevitably going to involve some sacrifice. What’s your limit? Are you prepared to give up all the time you spend with your friends? Are you ready to pass on vacations for the next few years? Could your relationship stand spending less time with your partner? If you have children, could you cope with seeing them less because you’re working long hours? Are you happy to give up on luxuries so you can pump all of your money into the business? If the answer to any of these questions is ‘no,’ then don’t do it.

“Whats My Backup Plan?”

Nobody wants to think about this question when they’re in the middle of setting up a business, which is a big mistake. This is the most important question of them all. Even with the best planning in the world, it’s possible that your new business just won’t work out. Most of them don’t. Planning for failure is not the same thing as planning to fail – it’s quite the opposite. Planning for failure means you immediately know what to do next if things don’t pan out as expected. Would it be possible to return to your current job if you’re able to part on amicable terms? Would the experience you accumulate in the process of running the business qualify you for a senior role elsewhere? If so, where? Can you put some money aside for the eventuality of the business falling through, and trust yourself to spend it only to support yourself after the business has failed rather than throwing it into a failing business? You need an exit strategy and a means of survival outside of the business during your first few years of trading. It’s your safety net. Once that’s in place, you can trade without fear.